Thought Leadership

01 — Project details

As part of a collaborative effort between Sling TV and Google, we partnered to feature a senior level executive on a recurring video series. "On the Couch" with Andrew Tint", a video content piece designed to highlight the value of purchasing Sling TV inventory programmatically through Display & Video 360. This initiative was part of a larger thought leadership and event strategy aimed at educating and engaging programmatic advertisers.

02 — Creative process

Strategic Approach:

• Leveraged a highly produced content collaboration with Google to maximize credibility and reach.

• Positioned the video as a conversational, engaging format featuring Andrew Tint discussing his favorite shows while seamlessly integrating key advertising insights.

• Activated paid media and retargeting efforts to drive quality leads and SMB engagement.

03 — Results

This project showcases my expertise in thought leadership event strategy, leveraging premium content collaborations to create engaging narratives that drive real business outcomes.