Clio Awards' World Cup-Themed Global Campaign

01 — Project details

This project was a globally targeted marketing campaign by the Clio Awards, leveraging the excitement of the 2018 FIFA World Cup to drive award submissions from international creative agencies. The campaign integrated custom-designed soccer-themed illustrations by Noah MacMillan, aligning each country's messaging with its national team’s journey in the tournament.

02 — Creative process

The execution included:

• Email marketing: Tailored e-blasts for each country, written in an engaging, sports-driven tone to draw parallels between creative excellence and the teamwork required in football.

• Social media activation: Repurposing Noah MacMillan’s artwork to visually connect with international audiences and reinforce the Clio Awards brand during the World Cup.

• Localized messaging: Country-specific outreach ensuring relevancy and cultural connection.

03 — Results

The campaign effectively used a globally unifying event—soccer—to boost engagement, encourage participation, and position Clio Awards as an essential milestone for top creative professionals worldwide.